A local company, Wine Promotions, through its web site http://www.wepromoteyourwine.com (and a wide variety of social media viral marketing video sites) promotes small to medium sized wineries and vineyards looking to gain more market share in an already highly competitive market. With a sluggish world economy and the sales of higher end wines on the decline, Wine Promotions has developed what they feel is a new business model using the most popular social media platforms to propel these smaller wineries and boost overall sales and brand identity.
According to Jeff LeBaron of Wine Promotions, “Our new model in the wine industry offers exceptional marketing potential to an unlimited number of wine enthusiasts worldwide for an indefinite period of time and for less than the cost of a good bottle of wine. The massive publicity we generate for winery clients in a viral arena far exceeds traditional marketing programs. Technology has evolved making it all possible to promote wineries in large numbers and in real time. Faster promotions to consumers increases sales and branding in the near term.
Social commerce is a merging of social network medias and e-commerce technologies making the launching of a new marketing campaign entirely feasible in a very short period of time providing wineries a huge advantage in a competitive arena. The more social media touch points you are involved with exponentially increases branding of your wine and increased sales volume.
Tapping into the most popular social media sites like Twitter and Facebook and video stream markets like YouTube, Viddler, Ustream and others, our model exponentially taps into the massive marketing power of social media and viral video combined representing all wineries and vineyards equally. We can save clients thousands of dollars and in this tight economy, that can mean the difference between success or closing the doors to smaller under funded or boutique style wine shops.
Multiple Social Media Channel Benefits Include:
• Greater opportunities for branding to go viral
• Multiple channels reach deeper, attracting new types of people to your product
• Channel driven forces increase brand awareness to a whole new breed of consumers
• Wider captive audiences build brand loyalty and increased sales
• Increased leverage in the market place with long term exposure that grows exponentially
• Combined with winery coupon codes and tracking URL's, you'll see stunning results
One check on Google's search engine for wine promotions brings up page after page of wine tastings, wine restaurants and bars, wine events and wine blogs, but no promotions entirely geared to wineries or vineyards. That's what makes Wine Promotions marriage of social media/e-commerce programs so unique and extraordinarily important to the wine industry. Where each winery or vineyard promotes its own interests, Wine Promotions promotes the interests of all wineries and vineyards worldwide, no matter what size they are.
From the Direct to Consumer Symposium held in Santa Rosa, California in January 2010, to the Wine Industry Technology Symposium and Wine Business Monthly's Unified Symposium Preview Guide and many others, all are recognizing the importance and value of engaging in a social media campaign in 2010. Consumers won't buy based on old news. Today, technology assembles itself in an immediate transformation of communication to the entire world called crowd sourcing. When you look at viral social media like wepromoteyourwine.com provides, you will see just how fast we can get
the word out to an unlimited number of wine loving consumers, bloggers and the media. The cost is very low and the ROI is very high. Now is the time to engage your wines in multi social media touch points if you are serious, want to stay ahead of the curve and increase sales.
What we have seen in the wine industry is a steady growth in new vineyards from small farm operations of a couple acres to expanding vineyards who range in the hundreds and thousands of acres. Since the economic slide began in 2008 and is still around in 2010, the slowdown has caused wineries to close and others to merge. In 2010, wineries now exceed 6,200 in the United States alone and over 100 thousand worldwide all producing grapes for wine. Some concentrate on traditional marketing methods which take months of planning only to be short lived and old news in a short period of time. With so many existing vineyards and thousands more in the planning, something just has to be done to help represent all those wines. Combined with our growing grapes and making wine, and over 20 years in marketing and promotions, came the idea for Wine Promotions to represent up to 365 wineries and vineyards in the first year and double that in year two.
How the plan works: Winery clients through Wine Promotions interactive web site register and book any number of consecutive or independent days of the week during any month of the year. These days may coincide with the launching of a new wine label, special winery events, inventory reduction plans, retirements, shipping or crush dates, corporate gatherings, weddings and more. Year one, month one, wineries pay as little as $50.00 US per day, or less than the cost of a bottle of good wine. Month two, that fee doubles to $100.00 US per day and so on each month for twelve months. Most wineries will book 2 to 6 days to provide a solid social media cross marketing engagement. Wineries can promote the same label of wine each day they reserve or a different bottle each day.
Combined with coupon codes and tracking url's, wineries can track the progress of their social commerce marketing campaign for years. Pay once, receive years and years of exposure. Considering an ad in a widely circulated industry publication that costs thousands of dollars and runs till the next publication date, this is an incredible value that will be around virally for years and years.
- Postings on social media touch points
- Short run videos of up to 4 minutes promoting wineries and wine labels posted on
- Ustream, YouTube, Viddler, on our Facebook albums and on our web site video wall.
- Press releases to several high profile Internet outlets with hot links to your web site
- Social media channels in high profile relevant networks like Facebook, Twitter
- Photos of your winery, vineyard and labels posted in our web site photos albums and archives
- All registered clients can update and edit their profiles posting new events, new wines, sale opportunities and news relevant to their winery
- More touch points fashion a ripple effect, inducing a viral marketing affect, boosting your brand recognition into broader markets and driving sales volume
- Television and print media interviews increase awareness to wepromoteyourwine.com and publicity for your brands
- We will also provide suggestions you can implement on your end to track ROI
When you compare traditional old world publication advertising costs and the use of technology as we have packaged it for winery and vineyard clients, you'll be hard pressed to find a better value going forward.
For complete details, e-mail Jeff LeBaron at email@example.com.